International streaming service DIVAN.TV has signed a deal to rebroadcast Season 1 of DigitalX’s joint venture blockchain and cryptocurrency TV program, Coincast TV.
DIVAN.TV is a global OTT streaming platform founded by well-known Ukranian venture capitalist Andrey Kolodyuk, with viewers spanning 200 countries including Russia, Ukraine, Japan, Spain, China, Korea, and India.
“The opportunity with DIVAN.TV is a huge vote of confidence in the show which is produced out of Perth. It’s great to be able to work with an international media technology company that’s disrupting the business model for content,” Coincast TV executive producer Heidi Cuthbert said.
Coincast TV is one of the first shows available onDIVAN.TV’s new video streaming platform powered by blockchain, which will offerReal-Time-Bidding (RTB) for Smart TV. Viewers will watch ad-supported content in return for 30 percent of the advertising revenue, and content owners will receive 50 percent of total advertising revenue.
Coincast TV champions Western Australian talent with a team of local university alumni, business journalists from Seven West Media, Channel9 and Business News WA, as well as a former Netflix Originals editor.
Ms Cuthbert is a former TV journalist, working for Channels 10 and 9 News before landing the anchor position at Bloomberg in Sydney.
“Coincast TV’s ability to ‘cut through the jargon’ and bring the complexity of blockchain and cryptocurrency news to a mainstream audience has attracted significant international interest,” Ms Cuthbert said.
Coincast TV Season 1 features local blockchain pioneers PowerLedger and DigitalX, as well as interviews with local fintech businesses and WA university alumni including former Curtin University graduate now global author and speaker Michael Casey.
The deal with DIVAN.TV follows the recent opening of Perth’s first Blockchain Centre in West Perth, a hub for tech startups and like-minded entrepreneurs.
“We’re a small team out of Perth, and we are now at the forefront of blockchain technology, ready to take our show to the world,” Ms Cuthbert said.
Ms Cuthbert said Coincast TV blended finance with entertainment, humour and pop culture, developing fast-paced content that’s easy to share across digital platforms like YouTube and Twitter.
“About 65 percent of Coincast TV’s audience is aged between 18-34. We have managed to reach the lucrative millennial market, which is highly sought after by advertisers. We expect that this demographic will broaden the show’s appeal to advertisers outside of the blockchain ecosystem,” Ms Cuthbert said.
Coincast TV Season 2 is currently in development.
About Coincast TV
CoincastTV is a mainstream ‘fintire’ TV program covering fintech, technology and blockchain news. Season 1 premiered on Sky News Australia and was distributed across the News Corp channels and Apple TV, with news stories embedded on theWall Street Journal. It’s focused on producing quality financial, technical and business information to share with a growing global network of crypto-enthusiasts. The program is part of a joint venture between Perth-based media tech company Multiplier Media and blockchain advisory DigitalX Ltd.
Founded in 2011, DIVAN.TV is one of the first providers of global OTT services (television via the Internet) in Europe. The platform has approximately 200 television channels and 50,000 films in Chinese, Japanese, Spanish, French,German, Polish, Korean, Vietnamese, Hindi, Ukrainian, Russian and English updated weekly. The service provides content viewing globally by subscription on Smart TV, tablet, smartphone, media consoles, and computer. The company’s new blockchain-based video streaming platform, DIVAN.TV 2.0, aims to benefit content owners, brands and viewers. Users are rewarded with tokens for viewing ads, content owners receive 50% of ad revenue and brands can earn more revenue while accessing the 1.7B Smart TV audience.